Creating Slack's Launch Video: Behind the Scenes

James Sherrett narrates the story of Slack's launch video, produced by Sandwich Video in 2014. He explains the significance of having a Sandwich video for a tech startup, detailing the video's production, the script collaboration between Slack's team and Sandwich, and the quest for a fitting title. The final title, 'So Yeah, We Tried Slack,' emerged from a key line in the video. Sherrett also mentions a sequel video created during the COVID-19 pandemic and teases future content on Slack's Easter eggs and unique features.

00:00 Introduction: The Quest for a Sandwich Video

01:21 The Making of the Video

01:52 The Title Dilemma

02:37 The Final Decision

04:04 Aftermath and Reflections

04:37 Easter Eggs in Slack

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