We talk about how to deal with failure in your small business, your start-up and also how to deal with it. We don’t talk about offering solutions leading to success, but how to deal with it in the moment. In this episode we take our client's view on what the bitter taste of failure feels like. Don't worry we have full permission, in fact Johnathan really wants this known so the true reality of failure is known. It's not how you overcome failure that is important, it is what you do with failure and how you embrace the opportunities that ir brings and the test that comes with it!