Highlights from this episode include:

• The first thing you need to know before you try to sell your services (3:50)
• A crucial question to ask before trying to plan an event (4:32)
• You must have this nailed down or your offer will flop (5:49)
• This marketing blunder can destroy your business and your life (6:51)
• A simple and free way to do market research for your offer (11:01)
• The sales "easy button" that works in any market (12:17)
• How to identify the absolute best clients for what you sell (15:25)