The profession of being a sustainability communicator is relatively new – and seems to be evolving with each passing day. Success in this emerging field requires understanding the intricate goals and objectives of both sustainability and marketing teams, and developing the unique skill of translating between these often disparate organizational functions. In this episode, Mike delves into the field's evolution over the past few decades through the lens of Jessica Appelgren, a remarkable professional with unmatched depth and breadth of experience in sustainability communication.

• Follow Jessica Appelgren on LinkedIn.
• Read "AI Can (Mostly) Outperform Human CEOs" on Harvard Business Review

• Pre-order Sustainability Storytelling — Mike's book on crafting compelling, credible, and compliant sustainability narratives (Kogan Page, May 2026)
• Follow Mike on LinkedIn
• Subscribe to The Sustainability Story on Substack
• Got a guest or topic idea? Reach out at howerimpact.com/contact