Self-publishing a book can be a great way to get out there and get new expertise and credibility value from your prospects.  As Daniel says, "use your books as an oversized business card" to get people interested in talking with you.

When you can "be the one who wrote the book on marketing" as Jennifer put it, people start looking at you differently and with awe. "Wow - you wrote a book" is a common refrain that Patricia heard from people she told about her books when she was telling them about herself.

What is it that you will do with your book? Will we get to see the next great author from one of our loyal listeners? Let us know!

Resources:

The "What Men Know About Women: Blank Gag" book we mentioned on the show is available at https://www.amazon.com/What-Men-Know-About-Women/dp/1460993780

The "Acres of Diamonds" book we mentioned on the show is available at https://www.amazon.com/Acres-Diamonds-Russell-H-Conwell/dp/1660319013/