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So You Want to Start a Side Hustle or Business? Part 3: The Name
Got a specific business question? Ask here!
Ever wondered how the big brands like Nike, McDonald's, Samsung, and Apple came up with their iconic names? Ever wondered how the name can either catapult your business to success or doom it to obscurity? I'm Erin Olson and in today's episode of the Quality of Life podcast, we're tackling the fascinating world of business naming. Together, we'll unravel the mystery behind the names of successful brands, analyze the pitfalls of poor naming choices, and scrutinize the thought process that goes into selecting a suitable name for your business.
This episode is full of insights, tips, and advice to help you choose a business name that resonates with your target audience. We'll discuss the significance of a name that not only accurately represents your products and services but also reflects your business's unique style and personality. From the importance of relevancy and simplicity to the need for uniqueness and legal availability, you'll learn the guidelines to consider when naming your business. Furthermore, we'll explore the potential consequences of not protecting your business name adequately, using my own experience with Cinch Chicks as a cautionary tale. Whether you're starting a new business or rebranding an existing one, this episode is a must-listen, as it is packed with valuable information aimed at aiding you on your business naming journey.
This week's homework:
Come up with a name and check it against the 7 rules. Then check for website and social media availability and also do a quick search of the USPTO trademarks out there.
Recources:
Business Plan Worksheet
Godaddy.com
Search Trademarks Here
Thanks for listening! I'm glad you're here.
Be sure to subscribe to the podcast, and share it with someone who could benefit from what you heard. Also, head over to https://theerinolson.com/links and sign up for the email list, and you can get all the downloadable PDFs and tools! News: We finally have a YouTube channel! Visit us HERE: https://youtube.com/@theerinolson
See ya next week!
Erin
View all episodes
By Erin OlsonGot a specific business question? Ask here!
Ever wondered how the big brands like Nike, McDonald's, Samsung, and Apple came up with their iconic names? Ever wondered how the name can either catapult your business to success or doom it to obscurity? I'm Erin Olson and in today's episode of the Quality of Life podcast, we're tackling the fascinating world of business naming. Together, we'll unravel the mystery behind the names of successful brands, analyze the pitfalls of poor naming choices, and scrutinize the thought process that goes into selecting a suitable name for your business.
This episode is full of insights, tips, and advice to help you choose a business name that resonates with your target audience. We'll discuss the significance of a name that not only accurately represents your products and services but also reflects your business's unique style and personality. From the importance of relevancy and simplicity to the need for uniqueness and legal availability, you'll learn the guidelines to consider when naming your business. Furthermore, we'll explore the potential consequences of not protecting your business name adequately, using my own experience with Cinch Chicks as a cautionary tale. Whether you're starting a new business or rebranding an existing one, this episode is a must-listen, as it is packed with valuable information aimed at aiding you on your business naming journey.
This week's homework:
Come up with a name and check it against the 7 rules. Then check for website and social media availability and also do a quick search of the USPTO trademarks out there.
Recources:
Business Plan Worksheet
Godaddy.com
Search Trademarks Here
Thanks for listening! I'm glad you're here.
Be sure to subscribe to the podcast, and share it with someone who could benefit from what you heard. Also, head over to https://theerinolson.com/links and sign up for the email list, and you can get all the downloadable PDFs and tools! News: We finally have a YouTube channel! Visit us HERE: https://youtube.com/@theerinolson
See ya next week!
Erin