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So you want to start an agency? With Paul Caiozzo, founder of Interesting Development
If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo led Goodby Silverstein and Partners New York before starting his own agency, Interesting Development, in 2016. And like most founders, he has felt the highs and lows ever since. Paul stopped by The Woodshed for a cautionary yet encouraging chat about building an agency from the ground up and what it takes to stand out in a crowded market.
The Woodshed is a CPB Podcast Production.
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By Alex Bogusky, Chief Creative CPBIf you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo led Goodby Silverstein and Partners New York before starting his own agency, Interesting Development, in 2016. And like most founders, he has felt the highs and lows ever since. Paul stopped by The Woodshed for a cautionary yet encouraging chat about building an agency from the ground up and what it takes to stand out in a crowded market.
The Woodshed is a CPB Podcast Production.