A book funnel will help you sell your book while also building an audience. This way, you can sell other offers to the audience such as a course, membership, coaching, etc. The book acts as social proof that you are the authority on this subject.

Q: I thought the purpose of a book funnel is to sell more books. Am I wrong?

A: Traditional book publishing royalties are around 10 to 15% while self-publishing royalties are 35 to 70%. Google and you'll find that the average book sells less than 500 copies. Reality check is that you're not going to become wealthy from selling your book. 

The big picture goal of becoming an author is to build credibility then design offers your audience would be interested in purchasing such as paid speaking gigs (to sell more books), courses, or consulting services.

Once you have a book, you now have the foundation to build other revenue-generating offers that align with your audience’s needs. 

Having a book is a great start, but to successfully sell your higher-ticket offers like courses, coaching, and memberships, you need a well-structured sales funnel. A funnel is a step-by-step customer journey that moves someone from being a casual reader to a paying client.

Most people who buy your book won’t automatically go on to purchase your other offers. That’s why you need a way to capture their contact information.

Once a reader joins your email list, don’t immediately pitch them an offer (because who wants that?!). Instead, send a series of value-driven emails that:

The goal here is to build trust and authority before introducing your paid offer.

Before pitching a high-ticket course or coaching program, consider offering a low-cost digital product such as a $27 mini-course or $47 workshop. This small, easy-to-purchase product could turn turn a reader into a paying customer.

Once someone has engaged with your content and purchased a small offer, they are much more likely to invest in a higher-ticket service such as:

At this stage, you’re presenting your premium offer as the logical next step for readers who want more in-depth support.

Here’s an example of how this all works together in a structured funnel:

By using a sales funnel, you’re ensuring that your book isn’t just a one-time purchase. Instead, it’s a gateway to a sustainable business model with multiple revenue streams.

Without a funnel, most website visitors won’t buy on their first visit because they don't know, like and/or trust you enough. A funnel warms them up so they’re more likely to purchase. A funnel is a series of landing pages and emails that guide potential customers from awareness of your product to purchasing it. It’s called a funnel because a large amount of your audience enters the system, but only a small percentage convert to buyers.

🚫 No Funnel: People visit your site, see your book, and leave. 

✅ With a Funnel: They get value first, trust you, and are more likely to buy.

A: The answer will depend on what your audience wants from you as well as your niche subject matter. 

Your book is just the beginning! If you’re looking to turn readers into paying clients, scale your expertise, and build a profitable business, you need a book funnel that works for you 24/7.

I'll help you set up a system that turns your book into: 

✅ Paid speaking gigs 

✅ High-ticket coaching & consulting 

✅ Online course or membership

Don’t let your book be a one-time purchase. Turn it into a business growth engine!