What’s your favorite brand? Do you believe in retail therapy? What about how ‘a diamond is forever’? Consumer culture surrounds us in every aspect of our social lives, and is virtually impossible to ignore, especially with the development of the internet and new media technologies that bombard us with ads while providing us with the tools to be creative and powerful consumers. But are you, the consumer, being exploited by big corporations?

Keywords: culture, prosumer, sociological, sociology, wiki