Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter.

Key Takeaways:

- Why is Orange County overlooked in the conversation about the Greater LA area?

- Should media organizations use the term Latinx when addressing the Latino community?

- How can media companies improve how they speak to Latinos?

- Why a story is still the most important thing a media outlet can have.

Episode Timeline

1:34 Why is Orange County overlooked in the conversation about the Greater Los Angeles area?

3:30 How would Gustavo create a PR campaign for Orange County?

5:48 Are the Los Angeles Angels moving out of Orange County?

7:33 Should people in comms use the term Latinx?

13:15 Why humans have a hard time with nuance.

13:45 What do marketers get wrong when addressing the Latino community?

16:30 Why is Latino representation in media still so low?

19:45 As a media personality, what are Gustavo's dos and don'ts on Twitter?

24:20 How have industry-wide cutbacks hurt the journalism industry?

27:00 Gustavo’s stories that follow him everywhere.

This episode’s guest:

•            Gustavo Arellano

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