Social 545

In this episode of Social545, Carlos and Saba chat about the Facebook Live video that reached over 150+ million viewers on Facebook. On May 19th, Candace Payne turned on Facebook Live to document her recent Chewbacca mask purchase from Kohl's and was stunned at the outpouring virality of her contagious laugh. Her video has been seen globally and has brought her overnight fame as she's now been on Good Morning America and visited Facebook HQ. Saba and Carlos discuss the three main takeaways brands can learn from this event and how they too can seize the moment and begin leveraging Facebook Live and their fans as their most lethal marketing tool. 

Please email [email protected] for show suggestions or booking inquiries.

LINKS:

Subscribe on iTunes:
http://apple.co/1jbfPRV

Listen on BlogTalkRadio:
http://www.blogtalkradio.com/social545 

Add Saba on Snapchat:
http://www.snapchat.com/add/SabaSedighi 

Add Carlos on Snapchat:
http://www.snapchat.com/add/TheCarlosGil

Discover the 5 ways your business can be leveraging Snapchat:
http://www.snapchatforbusiness.com

In this episode of Social545, Carlos and Saba discuss two major announcements from Instagram and Twitter. We chat about how we feel these recent changes will effect power users and whether they were the right strategic moves. Also, we take a deep dive into a few of the most recent Snapchat brand campaigns that have paved the way for B2C marketing on Snapchat. We will highlight what other brands can learn from Taco Bell's successful Cinco de Mayo lens and how Zillow is looking to capture their audience through their SnapHouse campaign. 

Please email [email protected] for show suggestions or booking inquiries.

LINKS:

Subscribe on iTunes:
http://apple.co/1jbfPRV

Listen on BlogTalkRadio:
http://www.blogtalkradio.com/social545 

Add Saba on Snapchat:
http://www.snapchat.com/add/SabaSedighi 

Add Carlos on Snapchat:
http://www.snapchat.com/add/TheCarlosGil

Discover the 5 ways your business can be leveraging Snapchat:
http://www.snapchatforbusiness.com 

 

 

In this episode of Social545, Carlos and Saba discuss the White House Correspondent Dinner. As politics and pop culture collide, some of the top celebrities including Chris Sacca and DJ Khaled attend the prestigious event. This episode discusses how Snapchat has gone from a teen messaging tool to a globally recognized communication application. The episode concludes with recent examples of brands such as Nordstrom and Starbucks who have recently ran focused Snapchat content.

LINKS:

Webinar: Snapchat for Business

http://snapchatmarketing.splashthat.com

Join the Snapchat Directory

http://snapchat.directory

In this episode of Social 545, Carlos and Saba discuss their recent experience at Social Media Marketing World in San Diego. As the leading social media conference of the year, this event attracts well known thought leaders such as Gary Vaynerchuk and Mari Smith. Both Saba and Carlos were Speakers this year and they discuss what they learned along with key takeaways from the event. Carlos tells us about his two presentations around Snapchat for business and expresses the buzz around the hottest social platform right now.

Grow your following on Snapchat at www.snapchat.directory

On this episode of Social545, Carlos and Saba discuss the recent Facebook Live updates. With Live Streaming and Video content becoming an increasingly popular area of social consumption, every social network is out to win the race. We discuss how the Facebook Live update which includes event streaming, snapchat-like drawing features and video hub search will be able to compete with YouTube. While Facebook is the largest social network, Periscope (released in march of 2015) has been the dominant in mobile broadcasting within the past year. Carlos and Saba discuss how these updates will effect the live streaming space and their predictions for whats to come.

About Social 545:

Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.

Please email [email protected] for show suggestions or booking inquiries.

Subscribe on iTunes:
http://apple.co/1jbfPRV

Listen on BlogTalkRadio:
http://www.blogtalkradio.com/social545

In this episode of Social545, Carlos and Saba chat with Bryan Kramer about the evolution of Marketing in a digital age. Bryan Kramer is the CEO of PureMatter and author of numerous books including Human to Human: #H2H which he outlines how there is no B2B or B2C marketing. As an agency owner, he speaks through the importance of building relationships with great communication that serve as a foundation to success as you connect with your community. Closing out the podcast, we discuss Bryan's thoughts on Snapchat and his views on its compatibility in a 2016 marketing world. 

About Social 545:

Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.

Please email [email protected] for show suggestions or booking inquiries.

Subscribe on iTunes:

http://apple.co/1jbfPRV

Listen on BlogTalkRadio:

http://www.blogtalkradio.com/social545

In this episode of Social545, Carlos and Saba discuss the Chat 2.0 update on Snapchat. This new release is a game changer in many ways to the way people will be able to communicate and engage on Snapchat. With new audio calling functionality, stickers and enhanced video calling - this platform is destined to make waves among teens and marketers combined. We close the show by going through how impactful Snapchat can be for brands and how the auto play stories reveal possible vertical ads in the future. Don’t miss out on the Snapchat scoop!

About Social 545:

Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.

Please email [email protected] for show suggestions or booking inquiries.

Subscribe on iTunes:

http://apple.co/1jbfPRV

Listen on BlogTalkRadio:

http://www.blogtalkradio.com/social545

In this episode of Social545, Saba and Carlos chat with Harris Markowitz the creator, producer behind the first Snapchat Documentary, Snapumentary. Making its debut at the 2016 Sundance Film Festival, Harris is a leader in Snapchat Productions. He is a finalist for 2016 Snapchatter of the Year and talks to Social545 about why he believes Snapchat only houses premium content. We discuss the brand campaigns he has worked on and where he sees Snapchat in the next 6 months.

About Social 545:

Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.

Please email [email protected] for show suggestions or booking inquiries.

Subscribe on iTunes:

http://apple.co/1jbfPRV

Listen on BlogTalkRadio:

http://www.blogtalkradio.com/social545

In this episode of Social545, Saba and Carlos discuss the recent launch of Snapchat Geofilters. As Snapchat continues to make noise as a leading social network for content creation and communication - the business world begins to adopt its effectiveness. We will walk you through the steps you need to take in order to submit, activate and start using your own custom geofilters. In addition, we discuss a variety of ways your business can use geofilters for an upcoming campaign and initiative. We end the podcast by discussing the recent Instagram updates including multiple account support and video view displays.  

5 Key Takeaways:

About Snapchat Geofilters How much do Snapchat Geofilters costInstagram video viewsFacebook emotions & how they impact marketingWhat is Anchor? 

About Social 545:

Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.

Please email [email protected] for show suggestions or booking inquiries.

Subscribe on iTunes:

http://apple.co/1jbfPRV

Listen on BlogTalkRadio:

http://www.blogtalkradio.com/social545

In this episode, Saba and Carlos discuss the Twitter-verse frenzy because Red Lobster failed to understand the importance of real time marketing. Despite their miss, Red Lobster has seen a 30% increase in sales since Beyonce named the restaurant chain in her new song titled “Formation”. Listen as we round up this conversation around real time marketing and its importance in social media.

5 Key Takeaways:

How Beyoncé made Red Lobster trend on TwitterWhy Red Lobster took 8 hours to respondWhat marketers can learn about real-time on social mediaThe importance of always being "on" in social mediaIs Peach dead or still alive?

 

About Social 545:

Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.

Please email [email protected] for show suggestions or booking inquiries.

Subscribe on iTunes:

http://apple.co/1jbfPRV

Listen on BlogTalkRadio:

http://www.blogtalkradio.com/social545