Contrary to popular perception, Earth Hour is not just a time of day when one switches of lights from 8 pm to 9 pm on last saturday of March. It is much bigger in idea, size and impact! It is behavior change action and involves coordination at many levels. It's not as easy to execute as you might think...

In this episode of Social Buzz podcast, we shall take you through the journey of Earth Hour and how Cause Marketing campaigns were started and the rationale behind them.