Moms have never spent more time on social media platforms. In fact, a 2020 study of mums by Mediapost found that more than eight in 10 claim their social media usage has doubled since March 2020 and 52% admit increasing their social media use by 4-8 hours a week. On top of this, we also know that 80% of mums get product recommendations from social media. So, in an age of Social Commerce this also means that mums are buying a hell of a lot more within their social media experience. This week David speaks to Caroline Fultz from SpearmintLOVE, an online store for baby and kids clothing and accessories. She is on the front line for mothers on Social Media and tells us about how this demographic is using Social Commerce.