For advertisers, online video has predominantly been about building brand awareness. In 2020, Youtube generated $20bn in ad revenue while Bytedance - owner of TikTok - raked in $27bn with customers typically opting for pre-roll and mid-roll ad placements to build brand awareness. But very quietly, these platforms have been testing the Social Commerce Waters and provided others the opportunity to build Social Commerce on top of their platforms. So the future of online video is starting to look a little bit different for these advertisers. This week David speaks with Bryan Mirabel guest who is going to be talking more about Social Commerce in the online video world.

Links from the episode:

Afterpay Live Shopping: https://afterpay-site-next.afterpay.com/en-US/live-shopping