Whether it’s an Instagram selfie that you took wearing the latest sweater you purchased or a review you left about your Dentist on Google, User Generated Content, or UGC as we will refer to it in this episode, is continuing to change the advertising industry. Over the last five years - and especially over the pandemic period - UGC has become a near universal weapon of choice when it comes to selling to Millennials and Gen Z. According to the stats, ads based on UGC content receive four times higher click-through rates and a 50% drop in cost-per-click compared to average ads. And in many ways, UGC is Social Commerce and Social Commerce is UGC which is why the conversation today is so interesting.

This week I talk to Benedict Stohr, founder of UGC advertising company, Squarelovin.

You can find them at www.squarelovin.com.