In this episode of Social Confoes, hosts Diego and Jean-luc speak with Cristina Espiritu, an international valuation expert and business strategist with over 20 years of experience. She has helped countless businesses propel themselves to new heights. She is the founder of Sparkvation Consulting, My Jeepney Stop, and EmPHorium, and has also served in leadership positions in non-profit organizations around the world. We discuss how to maximize the value of your business during a crisis, the importance of understanding different cultures in business, and nuances that can make or break a business deal. Tune in for valuable insights and tips from this seasoned expert.