Diego and Jean-luc dive into a discussion about social media algorithms and the importance of understanding them for successful marketing. They explore the differences between platforms like Facebook, Instagram, and TikTok, and share their personal experiences with each. They also discuss the potential of Instagram's new feature, Threats, and the challenges it faces in competing with Twitter.

Key takeaways:

* Mobile optimization is crucial for social media success, as the vast majority of users consume content on their mobile devices.

* Personalized content tends to perform better than non-personalized content, especially on platforms like TikTok.

* Interest-based algorithms are key to success on social media platforms, particularly for Twitter and Instagram's new feature, Threats.

* Understanding the nuances of each platform's algorithm is essential for effective marketing and audience engagement.

* Quality content is still king, and should be the primary focus of any social media strategy.

Don't forget to follow us on Instagram @confoes and reach out to us with your thoughts and feedback. Tune in next week for another episode of Social Confoes.

Hosts

* Diego Ameerali

* Jean-luc van Charante

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit confoes.substack.com