On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below. The Interview 00:00 Introduction 01:08 Welcome back Dr. Mike Sevilla 01:50 Where have you been traveling? 03:56 SnapChat 07:16 Building a network for each platform 09:39 First the "selfie" next the Video channel 10:26 Social Media Marketing World 11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab 13:44 Social Media is a force to be reckoned with 14:01 Have vetted sources for health information 16:35: Dr. Wendy Sue Swanson 17:05 Dr. Jeff Livingston @MacarthurGYN 18:02 Serving Salem, Ohio as an active Family Practice Physician 19:55 "Let's Do This America" 20:56 Helping the small practice physician 22:18 Get Social Health Academy courses created to support small healthcare practices 25:11 Reputation is very important 27:30 Seek help where needed: Social Content Solutions 29:47 What kind of sources are you using? 30:30 "Janet Kennedy Day"! 31:00 How to use event calendars to generate blog ideas. 33:17 How can a practice find the time to do social media 34:30 Custom content with  Carol Bush of The Social Nurse 35:00 Social Content Solutions pricing 37:31 New website: GetSocialHealthAcademy.com  38:13 Member site launching June 2016 39:34 Mayo Clinic Social Media Network 40:27 Marketing plan? Affiliates are primary sales channel  Mary Pat Whaley, Barbara Phillips, Jean Eaton, Carol Bush, NCMS 43:02 Thanks for the support, Mike! 43:30 Independent practices need support 46:332 Social Medi Tip: Stacy Goebel, Customer Engagement & Social Marketing at StudioNorth "Tell a Story"

Social Content Solutions for Healthcare

Get Social Health is a program about social media and how it’s being used to help hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. Get Social Health presents conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action. You'll hear how Facebook, YouTube, Instagram, Pinterest, LinkedIn, Twitter and other social media platforms are being used to build community, educate and inform.

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Today’s on Get Social Health we’re talking about a project called My MG Sole. It's new collective art project designed specifically for people with Myasthenia Gravis, a rare autoimmune condition. The goal of the project is to help people in the MG community defy social distancing by uniting as a community online. In this time of intense social distancing, the separation of those with chronic illnesses, like MG, from their family, friends and community - who understand what they may be experiencing - can feel more like extreme social isolation.  The project is sponsored by Argenx, (Are Gen X) a Boston based biotechnology company developing treatments for severe autoimmune diseases. With me here today are Annalise Hammerlund, an Expressive Arts Therapist and Mental Health Counselor from Grand Rapids, Michigan. Also joining the podcast is Susan Woolner. She is the Neuroscience Patient and Caregiver Support and Community Manager for Mercy Health Hauenstein Neurosciences

My MG Sole Project

For all my Digital Health listeners, I wanted to share this interview with Jen Goldsack of the DiMe Society from the "People Always, Patients Sometimes" podcast. This podcast is a production of Spencer Health Solutions (full disclosure: my day-job!). Our podcast focuses on the innovators, thought leaders and patient influencers who are demanding change now in clinical trials The Digital Medicine Society is a group of individuals who are committed to innovating and transforming how digital apps, medical devices, software and processes can positively impact healthcare and clinical trials. Since Jen handles all my questions so well, it didn't make sense to repeat the same interview for Get Social Health. Here is the interview and transcript from my interview with Jen Goldsack about the DiMe Society on the "People Always, Patients Sometimes" podcast. The DiMe Society – Jen Goldsack  It’s time to discuss the digitalization and democratization of medicine so we invited Jennifer Goldsack to join us on the “People Always, Patients Sometimes” podcast.  Jennifer is the interim executive director of the DiMe Society, pronounced like the coin, an abbreviation of the Digital Medicine Society.  In our discussion, Jennifer spoke about the “trans-disciplinary nature of digital medicine as a field” and how, without professionals from every field at the table, the healthcare community will make mistakes and under-deliver on possible treatments for the individual.  As a nonprofit, Jennifer explained that “we do welcome all comers” at the DiMe Society – unlike other organizations, the DiMe Society charges individuals only $50 for membership, creating a low barrier of entry and ensuring accessibility to everyone. The DiMe Society was created with the mission to facilitate interdisciplinary collaboration between professionals within the global healthcare and technology communities in their research, teaching, and promotion of best practices in medicine.  The DiMe Society believes that everyone has something to contribute to the advancement of medicine, from white-hat hackers, engineers, and clinicians to citizen scientists.  Founded earlier this year, the DiMe Society already has around 700 members from 24 countries after only 5 months of opening their doors. To learn more about how Jennifer and the DiMe Society cultivate collaboration in the field of digital medicine, click on the link and listen to this week’s episode of People Always, Patients Sometimes, hosted by Janet Kennedy.   

The Digital Medicine Society

Health literacy is a relatively new term that is getting a lot of attention, but what does it mean? Does it have to do with reading ability or reading comprehension? Is it the responsibility of the healthcare provider or the patient? October is Health Literacy Month, so we're going to learn more about the meaning of health literacy from Lori Hall, director of global health literacy for Eli Lilly on Get Social Health. On the start of Lori's career: "In my career in nursing, I started out in the newborn intensive care unit. It was a wonderful opportunity to make a difference every day for patients and parents have these tiny little newborns. Although I didn't know about health literacy or health education then, I think it really had a strong presence even in the mid-eighties when I started my career. And that's been a common thread throughout the roles that I've had in healthcare. I look back at that common thread often now and recognize how I've been able to pull something from each of those experiences. That served me really well today in my role as the advisor of global health literacy." More information:  Health Literacy - Extruded Cornstarch Emulsifier?  Health Literacy - Medical Information  Health Literacy Month  Lilly Trials - Word of the Day  Roundtable on Health Literacy Contact Lori LinkedIn

Social Content Solutions for Healthcare

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