During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jennifer Karpus-Romain, the Director of Marketing Services and Industry Outreach at FayeBSG. Jennifer walks us through how she got her start as a writer and then transitioned into a B2B marketing role. Jennifer also discusses how she’s positioning the organization during this tough time of social distancing and what she’s focused on for the rest of the year. 

Episode Highlights:

• Jennifer talks about her foundation as a writer and how that has helped her find new ways to tell company stories
• FayeBSG recently merged with another company, so the organization has been involved with a transition on the marketing side.
• Jennifer spearheads the content initiatives at FayeBSG where they focus on a lot of industry research to inform their customer base.
• Depending on the size of the organization, FayeBSG can have several different ideal customer profiles. In a lot of cases, their services are sparked by the need to evaluate and rollout a new technology stack.
• Jennifer discusses the key messages FayeBSG is sharing with prospects and customers during the social distancing period that is in place. 
• Jennifer pointed out that everyone has slightly different working hours now and it’s important to create content that can be consumed at any time (webinars, podcasts, etc.).
• Jennifer is focused on creating content that isn’t too “pushy” right now and is focused on helping sales professionals navigate conversations with prospects.
• Jennifer’s team has operated in a remote environment for awhile, so many of her day-to-day activities haven’t changed with social distancing rolling out.                                             

Key Points:

1. In times of crisis and uncertainty, we wanted our messaging just to be like…”we’re here for you.”
2. Right now, it’s important to create virtual experiences, podcasts and webinars...because everyone’s hours are different.
3. In this type of situation, there is growth that can come out of this period. Everyone can take a step back and test out new technologies that might be more effective moving forward.

Resources Mentioned:

• Jennifer Karpus-Romain: LinkedIn
• Jennifer Karpus-Romain: Twitter

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.