Angela Halliday from Sodexo talks to Daisy about how best to measure impact, how to choose what you focus on – and whether customers care. 

And what does it all mean for you? Our key takeaways are: 

• Make clear commitments where you can get some depth and meet those commitments publicly in order to drive impact
• Don't just measure the easy KPIs - try to measure what matters most to your stakeholders. That might be best tracked as a qualitative, nuanced feeling instead of a ticked box
• We've got to be realistic that most businesses are here to make either a profit or a surplus. That means demonstrating the return on investment of 'social' programmes  for the business, for clients, and for communities.
• We cannot look at environmental performance without looking at social. And in doing so, the economic debate almost takes care of itself.

Find the full Sustainability Sentiment Tracker report here: http://www.publicfirst.co.uk/sustainability-sentiment-tracker.html

Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639