Savannah Price never expected to end up in fintech. After six years as a professional show jumper, a family mental health crisis led her to discover that bank statement data could predict when her siblings were struggling. That insight became Serene, an AI platform helping financial institutions support vulnerable customers. Savannah shares the emotional reality of founder life, how she paired social impact with regulatory requirements to open doors, why 40-60% of customers show vulnerability characteristics, and what she learned from a co-founder breakup. Discover how lived experience became her greatest asset in building a purpose-driven fintech startup.