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Social Is Not What It Used to Be: Social Strategy 201 (Episode 164)
Content Marketing 201: Beyond the Basics
When social media gained wide usage among the general public, it was a godsend to marketers. You could reach a wide audience (for free!), build relationships with them, and gather a community of supporters.
Those days are over.
Like most media companies, social gave in to an ad-driven business model. The result is a centralization of power that has stamped out innovation in the sector. The majors are now pay-to-play ad platforms with little to no possibility of free organic reach.
I’m not saying to give up on social media entirely. But our social strategy has to change. Harboring old beliefs about how social used to work risks wasting time and effort on chasing windmills.
Episode 164 is a brief introduction to a 5-part mini-series on Social Strategy 201. Listen here or in your favorite pod player.
Show Notes / Links from the Episode
Become a Patron!
Or book a session with me, and I’ll help audit your social strategy one-on-one: https://controlmousemedia.com/strategy
Bonus: Maybe Johnny Rotten Was Wrong?
Published January 13, 2020 by Michael Boezi
The post Social Is Not What It Used to Be: Social Strategy 201 appeared first on Control Mouse Media, LLC.
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By Michael Boezi
5
1919 ratings
Content Marketing 201: Beyond the Basics
When social media gained wide usage among the general public, it was a godsend to marketers. You could reach a wide audience (for free!), build relationships with them, and gather a community of supporters.
Those days are over.
Like most media companies, social gave in to an ad-driven business model. The result is a centralization of power that has stamped out innovation in the sector. The majors are now pay-to-play ad platforms with little to no possibility of free organic reach.
I’m not saying to give up on social media entirely. But our social strategy has to change. Harboring old beliefs about how social used to work risks wasting time and effort on chasing windmills.
Episode 164 is a brief introduction to a 5-part mini-series on Social Strategy 201. Listen here or in your favorite pod player.
Show Notes / Links from the Episode
Become a Patron!
Or book a session with me, and I’ll help audit your social strategy one-on-one: https://controlmousemedia.com/strategy
Bonus: Maybe Johnny Rotten Was Wrong?
Published January 13, 2020 by Michael Boezi
The post Social Is Not What It Used to Be: Social Strategy 201 appeared first on Control Mouse Media, LLC.