Over the past few years, brands have more often ventured into the realm of social justice and politics, whether it’s Starbucks giving their entire retail network a day off to learn about racial equity, Dick’s Sporting Goods taking automatic guns and ammunition off their shelves, or beauty brands making a pledge to stop Photoshopping models, every day there’s another story about a company taking some sort of stand. 

Why is this happening, and does it build or harm brand equity? Today I’m chatting with Digital Marketing and Communication Strategist, Sebastian Maynard, about some of the biggest issues driving consumer preference.

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