Algorithms are constantly changing for social media platforms, but the business models generally don't.  Their mindset is to keep you engaging with the app as long as possible.  The more time you spend on the app, the more ads you will be exposed to.  Understanding this is crucial to leveraging your own social media strategy.  Who is your audience?  What do they desire?  How can you get them to engage?  In this episode, we discuss some of our social media goals for 2020.