Episode 8. Social media began as a way to stay connected with our friends - it used to be all about the “social”. Now social media is used to grow businesses, sell brands and sell people as brands.

Ariel Niu went to business school to study marketing. The field has lead her to the world of digital marketing, helping grow other brands while growing her own brand. Her goal - to grow enough of a following to make running her own person brand a full time job. Can she do it?

In this episode, host Greg Martin and Ariel talk about our relationship with social media and all the things it is good and bad for in our lives. The discussion focuses on Instagram, TikTok, Youtube and how Ariel has grown her following to tens of thousands of people in a short time. 

With all the platforms out there social media is changing a lot of about our lives. What does it mean for us and our the world of business?