Multinational corporations from T-Mobile to Jimmy John's to Build-A-Bear have increasingly baited online engagement with "not safe for work" social media posts. Is tweeting about sliding into DMs, launching an OnlyFans, or how hot their "buns" are good for their brands? We talk with Nathan Allebach, Creative Director at Allebach Communications and freelance writer covering internet culture, who dove into the weird and cringy history of this trend for Vulture.