Craig Jamieson is a Managing Member/Owner of Adaptive Business Services. Craig shows businesses how to leverage social sales tools, techniques, strategies, and Social CRM to increase their revenues.

Craig recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss the importance of social media in B2B sales.

"[Through social networking], my connections convert to opportunities, and most importantly, these opportunities find me, rather than me having to go out and cold prospect."

Craig offers these tips to get your sales team started on social media:

Understand the concept of the social media ecosystem and how it all works together.

Understand the psyche of the sales person; typically their mindset is not marketing. You need to make social media fast, clean and easy.

Teach your sales team how to not only networking using social media, but also create status updates and share content…this is how they will start to see results.

Provide your sales team with content (good posts that are connected to landing pages, blog articles, etc.) that brings attention to them and the company or the product/service.