Social media is an issue for many leaders, they fear it and they aren't sure how to interact with it. We saw the Australian Prime Minister Scott Morrison recently very uncomfortable in front of the cameras and he tried to force a photo opportunity by grabbing a woman's hand. Almost not aware that of course someone was filing him on a phone and he could control the narrative as he wanted. He couldn't, it was painful to watch and it's moments like this that scare a lot of leaders, as they can't control it as they would like to.

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