Social Media and Politics

Jochen König, Co-Founder and CEO of Cosmonauts & Kings, discusses the Transparency and Targeting of Political Advertising (TTPA) regulation. We break down the current state of TTPA implementation and its implications for digital political communication in Europe. Jochen shares his thoughts on the definition of political advertising, alternative solutions to increase political visibility online, and how he is advising campaigns to adapt their online strategies in a landscape without ads on Meta and Google. 

Bruce Schneier and Dr. Nathan Sanders discuss Rewiring Democracy: How AI Will Transform Our Politics, Government, and Citizenship (MIT Press). 

Bruce and Nathan share how AI becomes viable for governments when the speed, scale, scope, and sophistication of computational systems surpasses human capacity. We also discuss the relationship between AI and the Internet of Things, how AI interacts with lobbying and legislation, and how values can be construed in an automated context. Current examples of AI implementation are shared from political campaigning, public administration, and civil society. 

Jacob Ward, accomplished journalist and host of The Rip Current, joins the podcast to discuss independent journalism in today’s fragmented media environment. We begin with a conversation about whether the “news cycle” still makes sense, before turning to how platforms like YouTube and TikTok enable journalists to build direct relationships with audiences. Jacob reflects on sourcing, livestreaming, journalistic ethics, and the differences between working as an independent journalist versus reporting within major news organizations.

Dr. Betto van Waarden, Assistant Professor of History at Maastricht University, discusses his new book Politicians and Mass Media in the Age of Empire. 

We begin by charting the technological developments of the 19th century and how it influenced the speed and scale of news production. Then, we discuss the rise of public opinion and how it affected the media's role in the political system. We spend the rest of the episode discussing publicity politicians, the transnational media system, and how many of the political dynamics we see today can be traced to the Age of Empire. 

The 10th Annual Social Media and Politics Year in Review! 

This year, we cover the platforms’ year in review reports, the EU's regulation on transparency of targeted ads, meta approaches to platforms, and implications of the synthetic public sphere. 

Here are links to reports discussed in the episode, and see you in 2026!

Google
YouTube
TikTok
Snap
Pinterest
Pornhub
Zoom

Ivan Pardo, Founder of Solidarity Tech, shares how tech can solve organizing bottlenecks for political campaigns. We discuss how Solidarity Tech was used for digital organizing in Zohran Mamdani's mayoral campaign in New York and Catherine Connelly's presidential win in Ireland. 

Beyond tech functionality, we discuss how CRM platforms can give campaigns a human touch, how tech integrates with the culture of a campaign, and the potential downsides of gamification for volunteer organizing. 

You can read more about Solidarity Tech's origins and functionality here. 

Dr. Kevin Munger, Assistant Professor and Chair of Computational Social Science in the Department of Political and Social Sciences at the European University Institute, discusses the concept of temporal validity in social media research. Dr. Munger breaks down why thinking about time is an important component of meta-science, particularly when it comes to evaluating the methodologies of social media research. 

We also discuss the Meta 2020 Election Research partnership, new pathways in social media research, the logic of quantitative description, and the challenges of political communication in the current grant funding and interdisciplinary landscape of political research. 

Here are the two articles we discuss in the episode: 

Temporal Validity as Meta-Science (2023)

What Did We Learn about Political Communication from the Meta2020 Partnership? (2024)

And links to Dr. Munger's latest books:

The YouTube Apparatus (2024)

The Generation Gap: Why the Baby Boomers Still Dominate American Politics and Culture (2022)

Frank A. Spring, founding partner at Altum Insight and managing partner of Undaunted Ventures, shares how qualitative methods can understand the stories voters tell themselves about politics. Frank discusses his work using AI-moderated interviews (AIMI) and digital ethnography to analyze citizens' understanding of democracy, and how these insights can be used to inform political storytelling. 

We also discuss generalizability from this type data, the importance of cultural context, and the ethics of stories' relationship to facts.

In this episode, I share some initiatives to help in improving the teaching and learning of political communication.

1. Political Communication Teaching Database and the upload page.  
    
2. Meta Oversight Board Game
    
3. Counterfactual Case Study

Professor Matthew Wall and Dr. Louis Bromfield, both at the Department of Politics, Philosophy, and International Relations at Swansea University, discuss election forecasting. We cover different types of political forecasting, such as polls and prediction models, and dive into prediction markets like Polymarket. We then discuss the concept of the 'wisdom of the crowd' and what attributes make a good forecaster, before turning to how betting market odds, forecasting platforms, and gamification can be used in research. 

Resources:
Horse Race Politics Podcast on YouTube and Spotify
Horse Race Politics Platform
Professor Wall's study on the 2007 Irish Elections
Dr. Bromfield's Doctoral Thesis