If leadership comes from the top, why are so many healthcare CEOs hesitant to be active in social media? To get a first hand perspective I asked Paul Levy, former hospital CEO and C-suite leader to join me in a conversation about social media, healthcare and why CEOs shouldn't be so hesitant to jump in. Listen in to our conversation or jump in at the time stamps below:

00:00 Introduction00:45 Social Media and the CEO01:50 What is the role of the CEO?02:50 Journalist coverage of a story06:12 CEO's engaging07:00 Train staff in social Media?08:30 Using social media to tell what you think?09:25 Paul's Blog10:25 What topics did you cover?11:50 What did he post today?12:38 Blogging about patient care14:54 Posting infection rate - push back?16:40 Insurance company on board?17:35 Social media as a tool to set goals.18:50 Facebook and Twitter21:00 Tweetchats? Matching consumption schedules21:48 Twitter at conferences22:48 Tweeting & Twitter Fountains24:38 Tone and emoticons25:07 Have you evangelized social media participation?26:07 How many Hospitals CEOs are using social media26:58 Frequency of posting developed ideas28:02 Use analytics to drive content?28:40 Moderating comments to manage "trolls"29:30 Words of Wisdom30:40 New focus - Leadership and negotiation32:10 Social Media Tip: Dr. Mike Sevilla - Get a personal website

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