<p>Kelly and Patrick describe how outdoor brands can and should use their social media presence. What role do social media platforms play in our efforts to increase participation in an activity? How can brands use social media to reach new audiences and connect with their customers? How can an outdoor recreation activity be enhanced by using social media? </p>

Kelly and Patrick describe how outdoor brands can and should use their social media presence. What role do social media platforms play in our efforts to increase participation in an activity? How can brands use social media to reach new audiences and connect with their customers? How can an outdoor recreation activity be enhanced by using social media?

<p>Kelly and Patrick describe how outdoor brands can and should use their social media presence. What role do social media platforms play in our efforts to increase participation in an activity? How can brands use social media to reach new audiences and connect with their customers? How can an outdoor recreation activity be enhanced by using social media?&nbsp;</p>

Social Media and the Outdoors

Inside the Outdoors explores the most pressing questions in the outdoor and bicycle industries with experts from across the US. Hosts Kelly Davis (Outdoor Industry Association, OIA) and Patrick Hogan (PeopleForBikes, PFB) provide insights to support companies in the outdoor recreation related industries to grow their businesses.

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Social Media and the Outdoors

Social Media and the Outdoors