Social Media Archives - Fast Marketing Minute

Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you.

Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you.

Of course, you want to engage regularly and post content as an expert. But make room for these ideas in your marketing plan, too.

The post 6 Simple Ways Improve Your LinkedIn Marketing appeared first on Fast Marketing Minute.

Looking for video marketing ideas on Instagram?  Well, here are 7 ideas to start with.

7 Types of Marketing Videos that Perform Well on Instagram

The post 7 Types of Marketing Videos for Instagram appeared first on Fast Marketing Minute.

If you’re wondering what’s the difference between digital marketing, digital PR and social PR, stay tuned.

Ok let’s get some marketing and public relations definitions straight here.

Digital Marketing

Digital Marketing refers to the promotion of products and services through digital channels, like search engines, websites, social media, email, and mobile apps. These are the channels you’re probably using every day to market your business.

Digital PR

Digital PR is the use of digital media to manage and build your online reputation and image of your brand or personal brand. It’s about creating and sharing content, engaging your community and influencers, and managing online crisis communication. Oooh, better be prepared for that. Don’t give your social media keys to just anyone!

Social PR

Think of it as a subset of digital PR. Social PR focuses on leveraging social media platforms to build your brand reputation and engagement. It involves creating and sharing content, enhancing engagement, and again – the necessary management of online crisis communication — specifically on social media channels.

There’ll be no quiz here, but I just want to make sure you understand the differences between digital marketing, digital PR, and Social PR.

The post What’s the Difference Between Digital Marketing and Digital PR? appeared first on Fast Marketing Minute.

Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy.

Write a Topical List

Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display websites, so if someone nearby is typing these keywords, you have a higher chance of showing up.

Use Tools of the Trade

Keyword tools like SEMrush can show you how often people search for specific keywords, giving you an idea of which ones are worth including on your website. If there’s high volume on certain keywords, it means there’s lots of competition.

Longer Keywords Go a Long Way

Websites like 1800 Dentist will probably have a higher keyword ranking than your local dentist. To rank higher, use longer-string keywords like “Dallas Cosmetic Dentistry” or “Oral Surgery in Dallas” so your website appears in more relevant searches.

What’s Your Intent?

Knowing how your customers think is half the battle when you’re crafting SEO strategy. If it’s back to school time and summer is over, more people may schedule a dentist appointment. Use the intent of your customers to your advantage by providing content that will target their predicted keywords

The post 4 Ways Keyword Research Can Drive Marketing Strategy   appeared first on Fast Marketing Minute.

What if I told you social media marketing could be done in less time and be twice as fast? Interested? Here are a few tools.

Want to save time on your social media marketing and digital PR campaigns? Here are some tools to test-drive. Make sure they’re included in your marketing and PR plan.

1) Sort your social posts with SocialBee

When you simplify your social media posting with SocialBee, it lets you organize your posts into categories and schedule them when you want. Another benefit is that you can tweak each post to fit the platform, and keep posts on the same topic linked together.

2) Post new ideas with MeetEdgar

MeetEdgar was created just for small businesses who are incredibly busy. It pulls your evergreen content from your website, converts it to social media posts and keeps pumping out fresh social media content. Setting it up does take time, but it saves a ton of time.

3) Post articles, photos through Crowdfire

It’s always a good idea to mix up your content. If you found an article interesting that your target audience might like, your followers will probably like it too. Use Crowdfire to find articles that align with your brand or industry and automatically share them with your social channels.

I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and PR plans to help you grow your business. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

The post 3 Social Media Marketing Tools to Test-Drive appeared first on Fast Marketing Minute.

Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned.

Want to make your social media pop? Here are 4 ways to improve your social content.

1) Find the right emojis

Emojis will make your posts pop and be more eye-catching. They’ll also express emotion in ways that text can’t. Plus, Emojipedia makes it easy and lets you add emojis to your social copy from your laptop, not just your phone.

2) Set up a Linktree

Does it drive you crazy that you can’t include links in Instagram posts? There’s a simple fix. Drive traffic right to your website through a Linktree page and unlock the ways your small business can increase sales. Just be sure to test your CTAs to make sure you’re getting results.

3) Shorten your URLs

A long URL could easily eat up all the characters in your Tweet, or make your post look less appealing. Why not shorten your URL with Bitly or TinyUrl? A shortened URL condenses your link into one line, and even better, can track how many people click your specific links. 

4) Get inspiration from Copy.ai

Copy.ai is a cool tool that generates social media copy. Enter your keywords and subject matter and press enter. You may need to tweak a bit, but it can deliver inspiration and switch up your writing style.

I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and PR plans to help you grow your business. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

The post 4 Marketing Tips for Better Social Media appeared first on Fast Marketing Minute.

Looking to tap into nostalgia marketing for your next campaign? Tune in for some ideas.

With so many challenges today, more people are looking back at simpler times and buying accordingly. So, how do you use nostalgia marketing work to reach new audiences?

1. Reintroduction Through New Media

From movies to groceries, there are countless reboots and opportunities to tap into new platforms to reach new audiences. Here’s an example. General Mills reintroduced its Monster Mascots (think Count Chocula cereal) by tapping into platforms like Spotify. That’s where they launched a Monster Mash remix that showcased the rebooted cereal to a new generation, integrating the new and the old.

2. Nostalgia on Social Media

There’s no place to reminisce like on social media. Social listening tools like Sprout Social can help you discover and analyze online conversations when someone mentions your brand, allowing you to jump in on the topic, build connections, and share updates about your business.

3. Make a Comeback with Social Listening

Social listening can also help you tune into new conversations about old products, helping you learn what customers miss the most about your brand. If there’s a discontinued item that customers can’t stop mentioning, social listening can help you plan which products deserve a comeback. Remember Table Talk Pies? Well now there’s Table Talk Pumpkin Ale.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post How to Use Nostalgia Marketing to Reach New Audiences appeared first on Fast Marketing Minute.

On Instagram and want to hide your number of likes? Here’s how to do it and some insight why they’re making the change.

Why Instagram is Hiding Likes and How to Do it 

It’s official. Instagram is now giving you the ability to hide “likes” so users can concentrate on feeling good about creating content instead of feeling anxious when a post isn’t popular. Why the change?

I think it’s about both. Improving the user experience, keeping people on the platform longer, and have them engage, without feeling bad or judged for their content. What’s bad to one is perfectly acceptable to another.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post Marketing Insight – How to Hide Instagram Likes appeared first on Fast Marketing Minute.

You can’t even get out of bed without being bombarded by social media. Mobile phones, iPads, retargeting and all those notifications… So how can you make the most of it, listen in.

1. Connect with your audience. Social media is a great place for people to connect, which is why it’s so popular. Like, react, and reply to comments. Give people opportunities to participate in polls, chats, and live streams. Connecting is what it’s all about.

2. Focus on customer care. When you respond to what people want, it shows that you’re listening and tells them you care; that you’re not just in it for the money.

3. Build a community. Use social media to create a sense of trust and belonging with your community – or whoever your audience may be. Trust builds loyalty and believability.

4. Don’t invest too much money into marketing. This last tip may seem counterproductive, but it’s true. Most people follow brands they already like, know and trust, so social media may not be the perfect platform for reaching new clients quickly. Instead, focus on building a strong community of supporters.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post How to Make the Most of Social Media Marketing appeared first on Fast Marketing Minute.

Tired of posting articles on LinkedIn? Why not try video ads to capture your target audience’s attention? Here are some tips.

3 Video Marketing Tips for Better LinkedIn Ads

1. Create a video demo with an offer. People are searching LinkedIn for new ideas and are always interested to see how a product or service performs. And video ads that showcase a demo typically have a higher engagement and click through rates. For best results, experiment with an offer, like $200 off with this code or your first month free – and use the special offer or deal in your headline.

2. Add animation to your video ad. Motion captures people’s attention, so when you add animation to your compelling brand story, you’ll get even more engagement. Not sure how to do that? Test drive Biteable, an online video maker that uses stock footage and photos to give you professional, studio quality animation. You’ll love their templates, they’re easy to use, and you can customize to your brand personality and colors.

3. Keep copy simple and use captions. Nearly 80% of LinkedIn viewers watch video without the sound on, so keep your audio to one track. And it’s best to keep your copy simple and catchy. Two to three sentences. Captions and banners will also help to grab someone’s attention. If the sound were off, is your message loud and clear? What about your call-to-action and a CTA button?

Video ads whether for LinkedIn or YouTube need to be short, catchy, and understood without sound. Remember that most video is watched on a mobile device and even if someone has headphones, they read captions if they’re intrigued. If not, they’ll quickly move on.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post 3 Video Marketing Tips for Better LinkedIn Ads appeared first on Fast Marketing Minute.