While we once thought of social media as a way to stay connected with friends or chat online or play a game together, it’s now grown into an industry in which people have full-time careers.

But how do you start a career in social media? What type of work would you actually be doing when working in social media?And, it is a feasible goal to try and become an influencer?

In this episode of Career Essentials, we talk to social media strategist Beverley Theresa about her career path in social media and how her education lead her to work in social media. When Beverley started her education, social media wasn’t a course you could take in school. She shares how the Business Admin with a focus in marketing program and her work in analytics at a market research company gave her the foundational knowledge and the experience to integrate social media with other digital marketing practices.