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Social Media Best Practices in 2024
Get ready to level up your social media game with our latest chat – "Social Media Best Practices" – where Brett Johnson and Tonnisha English Amamoo, are talking about doing social media the right way.
First up, Brett’s eyeballing the whole AI scene with a pinch of salt, especially when it’s churning out blog posts trying to sound like us. On the flip side, Tonnisha’s all about keeping things real, even when robots are penning your captions.
We all know juggling Instagram stories, Facebook posts, and tweeting can drive you up the wall. Tonnisha's pro-tip? Pick your social media home wisely, folks – no need to win popularity contests on every app.
Remember Vine's crash and burn? Brett and Tonnisha remind us not to put all our digital eggs in one basket.
When the world's buzzing with news, post with purpose, or maybe get a second opinion before you click 'Share'.
Social Media Strategy: "I think you should be where your people are, or where you want to be, and maybe you're you find your people there. Because I think when you're using a platform that you actually like, it's easier to feel excited about creating content for it." — TonnishaRebranding? Converting those likes into subscribers? Tonnisha is handing out advice on why it's crucial to get peeps over to platforms you actually own.
By the end of the episode, you’ll be equipped to not only make noise on social media but to do so without losing track of why you started in the first place.
Top Takeaways
1. **AI Integration Must Be Authentic**: While AI can replicate a business owner's voice to generate content, Brett and Tonnisha emphasize the necessity of adding a personal touch to maintain authenticity.
2. **Human Proofreading is Essential**: Regardless of AI-assisted content creation, the hosts stress the importance of reviewing and ensuring that all published content aligns with the brand’s voice and the podcast’s ethos.
3. **SMART Social Media Strategy**: When leveraging social media, Tonnisha advises setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to avoid becoming overwhelmed and to increase effectiveness.
4. **Platform Focus Over Quantity**: Rather than trying to be present everywhere, choose a platform that matches the brand's audience and concentrate efforts there for maximum impact.
5. **Be Mindful of Current Events**: Tonnisha and Brett highlight the need to post content that is sensitive to major issues and to avoid being perceived as insensitive or irrelevant.
6. **Consult a Specialist**: Before sharing content, Brett suggests seeking the perspective of social media specialists or others to ensure it fits the brand and current social context.
7. **Own Your Audience**: The hosts encourage converting followers to subscribers on owned platforms like websites and email lists to avoid being solely dependent on social media platforms.
8. **Content Optimization for Platforms**: It’s crucial to create and tailor content specifically for the platform it’s meant for, as each platform has its own rules and audience preferences.
9. **Authenticity in Political/Social Stances**: When taking a stance on political/social issues, authenticity is key. Inauthenticity can cause backlash and may necessitate public apologies.
10. **Conservation of Focus and Energy**: Tonnisha and Brett warn against the burnout that comes from feeling obligated to comment on every event. Prioritize staying true to one's core beliefs and strategic goals.
Memorable Moments
00:00 Automate social media but still engage personally.
04:45 Use social media in a balanced way.
07:56 AI systems help align content with the brand.
12:19 Automation and S.M.A.R.T. goals for social media.
14:06 Experiment with platforms, but diversify cautiously.
17:04 Content emphasizes attracting an audience through engaging content.
21:56 Meta's integration benefits content creators across platforms.
25:06 Small business owners should be mindful of authenticity.
29:33 Choose focus wisely, and don't burn out.
Subscribe to Tonnisha's Tip of The Month
TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.
IG - @tjecomm
TW - @tjecomm
LI - https://www.linkedin.com/in/tonnishaenglish/
FB - https://www.facebook.com/tjecomm
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Don The Idea Guy
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
Copyright 2025 Brett Johnson, My Podcast Guy™
View all episodes
By Brett Johnson, My Podcast Guy™Get ready to level up your social media game with our latest chat – "Social Media Best Practices" – where Brett Johnson and Tonnisha English Amamoo, are talking about doing social media the right way.
First up, Brett’s eyeballing the whole AI scene with a pinch of salt, especially when it’s churning out blog posts trying to sound like us. On the flip side, Tonnisha’s all about keeping things real, even when robots are penning your captions.
We all know juggling Instagram stories, Facebook posts, and tweeting can drive you up the wall. Tonnisha's pro-tip? Pick your social media home wisely, folks – no need to win popularity contests on every app.
Remember Vine's crash and burn? Brett and Tonnisha remind us not to put all our digital eggs in one basket.
When the world's buzzing with news, post with purpose, or maybe get a second opinion before you click 'Share'.
Social Media Strategy: "I think you should be where your people are, or where you want to be, and maybe you're you find your people there. Because I think when you're using a platform that you actually like, it's easier to feel excited about creating content for it." — TonnishaRebranding? Converting those likes into subscribers? Tonnisha is handing out advice on why it's crucial to get peeps over to platforms you actually own.
By the end of the episode, you’ll be equipped to not only make noise on social media but to do so without losing track of why you started in the first place.
Top Takeaways
1. **AI Integration Must Be Authentic**: While AI can replicate a business owner's voice to generate content, Brett and Tonnisha emphasize the necessity of adding a personal touch to maintain authenticity.
2. **Human Proofreading is Essential**: Regardless of AI-assisted content creation, the hosts stress the importance of reviewing and ensuring that all published content aligns with the brand’s voice and the podcast’s ethos.
3. **SMART Social Media Strategy**: When leveraging social media, Tonnisha advises setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to avoid becoming overwhelmed and to increase effectiveness.
4. **Platform Focus Over Quantity**: Rather than trying to be present everywhere, choose a platform that matches the brand's audience and concentrate efforts there for maximum impact.
5. **Be Mindful of Current Events**: Tonnisha and Brett highlight the need to post content that is sensitive to major issues and to avoid being perceived as insensitive or irrelevant.
6. **Consult a Specialist**: Before sharing content, Brett suggests seeking the perspective of social media specialists or others to ensure it fits the brand and current social context.
7. **Own Your Audience**: The hosts encourage converting followers to subscribers on owned platforms like websites and email lists to avoid being solely dependent on social media platforms.
8. **Content Optimization for Platforms**: It’s crucial to create and tailor content specifically for the platform it’s meant for, as each platform has its own rules and audience preferences.
9. **Authenticity in Political/Social Stances**: When taking a stance on political/social issues, authenticity is key. Inauthenticity can cause backlash and may necessitate public apologies.
10. **Conservation of Focus and Energy**: Tonnisha and Brett warn against the burnout that comes from feeling obligated to comment on every event. Prioritize staying true to one's core beliefs and strategic goals.
Memorable Moments
00:00 Automate social media but still engage personally.
04:45 Use social media in a balanced way.
07:56 AI systems help align content with the brand.
12:19 Automation and S.M.A.R.T. goals for social media.
14:06 Experiment with platforms, but diversify cautiously.
17:04 Content emphasizes attracting an audience through engaging content.
21:56 Meta's integration benefits content creators across platforms.
25:06 Small business owners should be mindful of authenticity.
29:33 Choose focus wisely, and don't burn out.
Subscribe to Tonnisha's Tip of The Month
TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.
IG - @tjecomm
TW - @tjecomm
LI - https://www.linkedin.com/in/tonnishaenglish/
FB - https://www.facebook.com/tjecomm
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Don The Idea Guy
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
Copyright 2025 Brett Johnson, My Podcast Guy™