I wanted to celebrate today because I reached 10,000 followers on Twitter. To be fair, it took me roughly 5 years to get such a huge following and I know you guys are constantly wondering about how to succeed in this sometimes confusing and overwhelming social media world! I have a couple of tips for you today on how to properly leverage social media and get those results.

One of the main problems I see is that very few people are consistently publishing content on their social media profiles. With annyyy marketing you're doing, you have to be consistent. Do not approach this as a 'one and done' type of project.

Another main problem I see in someone's social media platform is that it isn't focused. There's so much random and unrelated content that gets published on there. You want to really have a vision of who would be interested in what you're producing and cater to that. Focus on that ideal client, day in and day out. Be crystal clear on: Who you are, what solutions you offer, and why you love it. Create posts that speak to them in their language, not yours.

Social media is not a short term strategy. I mean, looking at my example, you can see it took me 5 years to get to where I am today. You need the mindset that this is long term. It's a marathon, not a sprint.

Extra Tip:

You don't need to be on every social media platform. When you figure out who your audience is and where they hang out the most (LinkedIn, Pinterest, etc), you can stick to that one platform and focus all your attention and resources on there.