The COVID-19 Pandemic has changed many things, including our use of social media. This week, Bridget and Dr. Ariana Torres (Assistant Professor at Purdue University) discuss the changes and challenges of social media for this winter and next spring. How will you change your social media campaign to stay relevant and communicate with consumers? Ariana and Bridget discuss how to manage your social media postings to capitalize on increased consumer use for information and purchases through social media.