This week I spend some time talking about narrative, and asking the question what should be the new American story?  (Because the one we're currently trying to tell isn't working) Then I manage to get around to talking about how marketers identify and segment their audiences into smaller and smaller segments.  Finally, we end off with a little bit of hope.

This week I spend some time talking about narrative, and asking the question what should be the new American story? (Because the one we're currently trying to tell isn't working) Then I manage to get around to talking about how marketers identify and segment their audiences into smaller and smaller segments. Finally, we end off with a little bit of hope.

This week I spend some time talking about narrative, and asking the question what should be the new American story?&nbsp; (Because the one we're currently trying to tell isn't working) Then I manage to get around to talking about how marketers identify and segment their audiences into smaller and smaller segments.&nbsp; Finally, we end off with a little bit of hope.

Social Media Chapter 2: Identifying Audiences

The lectures and ramblings of a multimedia journalism professor.

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Social Media Chapter 2: Identifying Audiences

Social Media Chapter 2: Identifying Audiences