In today’s digital world, spending time on social media has become almost second nature for many professionals and firms. (If that doesn’t sound like you, it’s time to reconsider and get on the social media bandwagon.) It's no mystery that social media is a crucial part of any marketing strategy -regardless of industry, company size, product, or service.

With just a few clicks of the keyboard, we’re able to send out a tweet or share content to our LinkedIn connections.

However, despite the immediacy and near-routine nature of social media, professional services firms interested in getting the most out their social media marketing still need to plan ahead—with a social media content calendar.

Instead of focusing on quick posts and wins, content calendars help you to focus on long-term strategy. Organising the framework of a content calendar and determining content pillars helps you to identify the type of content and when it needs to be posted. A well thought out and organised social media calendar can help to define your content themes and posting cadences to match each social platform’s audience and objective.

In this week's podcast episode, Nicole will walk you through creating and planning your social media content calendar.

If the thought of building a social media calendar seems like a daunting task, don’t worry. Once you have everything in one place, you’ll wonder how you ever operated without it.