Are you looking to start creating content for social media but don't know where to start? Or maybe you have a hard time coming up with content ideas for your online brand? Co-hosts Hannah Robinson and Melissa Honan share their thoughts on how bookkeepers can consistently generate engaging social media content and authentically market their brand.

• Hannah and Melissa start by addressing the generational content gap - and how different age groups consume content.
• Hannah asks Melissa what she struggles with when creating content. Her answer is what most people also struggle with: ever-changing social media algorithms.
• Melissa reveals her content creation process involves creating as much content in advance and then scheduling it on a content calendar.
• Hannah clarifies that you should only consider outsourcing your content creation if you have the budget for it.
• Melissa talks about the benefits of professionalizing your content creation process.
• Hannah describes the difference between looking for inspiration and stealing other people's content.
• Hannah and Melissa agree that having a pattern is the best way to create content for social media consistently.
• Melissa explains that being original in your content creation will set you apart from the competition - and that means niching down as much as possible.
• Hannah shares her experience using social media metric tools - she also reveals that sometimes asking for feedback from your audience is all you need to drive engagement.
• Hannah and Melissa go through why your content does not have to be perfect during the initial stages of your content creation journey.
• Hannah explains why your fear of being judged should not stop you from creating content online.

Mentioned in this episode:

[email protected]