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SOCIAL MEDIA CONTENT CREATION TIPS
Tips from Matt...
SOCIAL MEDIA CONTENT CREATION TIPS
Create content for your products and services. Write about it - a lot!
Go where your customers are to get their attention
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: – SOCIAL MEDIA CONTENT CREATION TIPS
[just click to tweet]
SOCIAL MEDIA CONTENT CREATION TIPS
Create content for your products and services. Write about it - a lot
Go where your customers are to get their attention
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau: Well, welcome back listeners for another episode of Real Marketing Real Fast. Today in the studio I've got joining me, Matt Watson. Now, Matt is the founder and CEO of Stackify. He has been a developer and hacker for over 15 years and loves solving hard problems with code. He sold his first startup, VinSolutions for over 150 million dollars and started Stackify to solve the biggest challenge he had while he was the CTO of VinSolutions.
Matt is skilled at SEO blogging and at content marketing. In addition, Stackify receives 100,000 monthly visits as a result of Matt's successful content marketing. So I'm sure we've got lots to learn from Matt, so I'd like to welcome Matt to the Real Marketing Real Fast podcast today.
Matt Watson: Hey, how's it going? Glad to be here.
Doug Morneau: Hey, it's going really well. It's gonna go a lot better 'cause you're gonna share your superpower and how you successfully started a company and sold it for 150 million dollars. I'm sure that there's a lot of people that would love to be able to do that.
Matt Watson: Yeah, well I think a lot of it was just hard work and timing and a little luck. I mean, I don't know there's too many super secrets to it.
Doug Morneau: Well, hard work always comes in there. I think people are surprised that you really gotta get in there and grind and work hard to make it work.
Matt Watson: Yeah, absolutely.
Doug Morneau: So why don't you share with you what Stackify is and what VinSolutions was? So just to get a little context of your background and what sort of coding and work you do.
Matt Watson: Yeah. So VinSolutions started when I was ... let's see. 22 years old. So I was actually the technical co-founder that somebody else was looking for. Somebody else who had a business idea was going around looking for somebody who could help write the code. And a mutual friend connected us. So I was actually just the random technical co-founder. But I was the guy who said, "You know what? I can do this. I'll figure out how to do it." And literally sat down in an Applebee's with the guy and said, "Sure, let's do this. Let's figure it out." And just started a business. It was all kind of by chance, actually. So I mean, there's a lot of people out there that are looking for a technical co-founder. 'Cause they have some business idea. And I was the lucky technical co-founder that day, I think, that was able to make it work. But ...
So that business all started out with a simple idea, of how to take pictures of cars and upload them to the internet for car dealers. So at that time, this was in 2003, this was three years before the iPhone came out. Digital cameras were still pretty much a luxury item, and they were terrible. You know, it was very labor intensive to take photos of cars and upload them to the internet. And so that's where it started. And it grew into a giant company that did CRM software for car dealers. So basically, tracked all the interaction that a person had with the dealership and would send them emails. And the salespeople use it to track their phone calls and follow up and all sorts of different stuff. Kinda grew into a big sales and marketing tool.
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By Doug MorneauTips from Matt...
SOCIAL MEDIA CONTENT CREATION TIPS
Create content for your products and services. Write about it - a lot!
Go where your customers are to get their attention
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: – SOCIAL MEDIA CONTENT CREATION TIPS
[just click to tweet]
SOCIAL MEDIA CONTENT CREATION TIPS
Create content for your products and services. Write about it - a lot
Go where your customers are to get their attention
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau: Well, welcome back listeners for another episode of Real Marketing Real Fast. Today in the studio I've got joining me, Matt Watson. Now, Matt is the founder and CEO of Stackify. He has been a developer and hacker for over 15 years and loves solving hard problems with code. He sold his first startup, VinSolutions for over 150 million dollars and started Stackify to solve the biggest challenge he had while he was the CTO of VinSolutions.
Matt is skilled at SEO blogging and at content marketing. In addition, Stackify receives 100,000 monthly visits as a result of Matt's successful content marketing. So I'm sure we've got lots to learn from Matt, so I'd like to welcome Matt to the Real Marketing Real Fast podcast today.
Matt Watson: Hey, how's it going? Glad to be here.
Doug Morneau: Hey, it's going really well. It's gonna go a lot better 'cause you're gonna share your superpower and how you successfully started a company and sold it for 150 million dollars. I'm sure that there's a lot of people that would love to be able to do that.
Matt Watson: Yeah, well I think a lot of it was just hard work and timing and a little luck. I mean, I don't know there's too many super secrets to it.
Doug Morneau: Well, hard work always comes in there. I think people are surprised that you really gotta get in there and grind and work hard to make it work.
Matt Watson: Yeah, absolutely.
Doug Morneau: So why don't you share with you what Stackify is and what VinSolutions was? So just to get a little context of your background and what sort of coding and work you do.
Matt Watson: Yeah. So VinSolutions started when I was ... let's see. 22 years old. So I was actually the technical co-founder that somebody else was looking for. Somebody else who had a business idea was going around looking for somebody who could help write the code. And a mutual friend connected us. So I was actually just the random technical co-founder. But I was the guy who said, "You know what? I can do this. I'll figure out how to do it." And literally sat down in an Applebee's with the guy and said, "Sure, let's do this. Let's figure it out." And just started a business. It was all kind of by chance, actually. So I mean, there's a lot of people out there that are looking for a technical co-founder. 'Cause they have some business idea. And I was the lucky technical co-founder that day, I think, that was able to make it work. But ...
So that business all started out with a simple idea, of how to take pictures of cars and upload them to the internet for car dealers. So at that time, this was in 2003, this was three years before the iPhone came out. Digital cameras were still pretty much a luxury item, and they were terrible. You know, it was very labor intensive to take photos of cars and upload them to the internet. And so that's where it started. And it grew into a giant company that did CRM software for car dealers. So basically, tracked all the interaction that a person had with the dealership and would send them emails. And the salespeople use it to track their phone calls and follow up and all sorts of different stuff. Kinda grew into a big sales and marketing tool.