Tech with Dr Seun Ogunmola

Social Media Content Creation with AI — How to Offer Content Services to Small Brands


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In Nigeria today, almost every small business is on Instagram, Facebook, or WhatsApp.But many of them don’t know what to post. Or they’re too busy running their business to post anything consistent.

That’s where you come in.

With AI tools like ChatGPT and Canva, you can help businesses create simple but powerful content — and get paid for it.

No camera. No ring light. No English stress.Just ideas, captions, and visuals.

It’s simply helping brands:

  • Write captions

  • Design flyers

  • Plan content calendars

  • Schedule posts

You don’t need to be a graphic designer or social media expert. You just need to understand what the business offers and how to speak their customer’s language.

Mama Tolu sells organic soap and cream on WhatsApp.

What she needs:

  • 3 posts per week

  • Flyers showing her products

  • Captions that talk about results (e.g., "How to clear pimples in 7 days")

  • Testimonials from customers

You can help her:

  • Use ChatGPT to write captions

  • Use Canva to design the flyers

  • Charge ₦20,000 per month

And guess what? She’ll pay. Because she’s already making money and needs to look professional.

  1. Pick a niche Choose an area you understand or are interested in. E.g., food vendors, real estate agents, schools, boutiques.

  2. Use ChatGPT to generate ideas Ask: “Give me 10 Instagram post ideas for a Nigerian fashion brand” or “Write 5 Facebook captions for a POS business in Lagos”

  3. Use Canva to design Search for templates like:

    • “Business flyer”

    • “Instagram post”

    • “Sales promo”

  4. Then replace the words and pictures with your client’s details.

  5. Create a content calendar Plan 12 to 20 posts per month. Use Google Sheets or Notion to organize it.

  6. Present your offerTell the business owner: “I’ll handle your social media content — captions, graphics, and ideas. Just ₦15k/month.”They’ll likely say yes if you show samples.

  1. Your contact list Start with people you already know. Check your WhatsApp list for friends selling things. Offer to help them.

  2. Instagram DMs Search hashtags like #abujafood or #lagosskincare Send a polite DM: “Hi, I noticed you run a great brand. I help small businesses with affordable content creation. Would you like to see a free sample?”

  3. Local businesses around you Walk into that salon or barbing shop and pitch: “I can help you post regular content online for more visibility. It’s affordable.”

  4. Facebook Groups Join groups where small business owners hang out. Look for people saying “I need a content creator.”

  5. Freelance platformsFiverr, Upwork, and even Selar — where people now offer content bundles.

She used:

  • ChatGPT for caption ideas

  • Canva on her phone

  • Google Drive to deliver files

  • Monthly content plan: ₦10,000 – ₦30,000 per business

  • One-time flyer: ₦2,000 – ₦5,000

  • Instagram highlight covers: ₦1,500 – ₦3,000

  • Full content bundle (flyers + captions + calendar): Up to ₦50,000/month

Get 5 clients at ₦20k each — that’s ₦100,000/month.

  • ChatGPT (for captions and post ideas)

  • Canva (for graphics)

  • Google Docs/Sheets (for calendars and plans)

  • Your phone (nothing fancy needed)

  1. Use ChatGPT to generate 10 content ideas for a niche you like

  2. Design 3 sample posts in Canva

  3. Create a simple rate card (₦10k/month, ₦3k per flyer, etc.)

  4. Start pitching to small brands — online or offline

  5. Repeat and grow.

What Is Social Media Content Creation?Example: Mama Tolu’s Skincare BrandStep-by-Step: How to Offer Content Creation as a ServiceWhere to Find Clients
Real Nigerian Example: Rukayat in IlorinRukayat started helping her church’s bookshop design flyers.From there, she got three other business owners on her street.Each paid her ₦10k/month. In 3 months, she was making ₦60,000+ just doing social media content from her phone.How Much Can You Earn?Tools You NeedAction Plan

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Tech with Dr Seun OgunmolaBy Oluwaseun Ogunmola