Social media strategist and fitness creative Lacey Anderson joins the pod to share how to leverage platforms like Instagram, TikTok, and YouTube to grow your brand and connect with the right audience. She breaks down the good, the bad, and the messy side of content creation and how to find your niche without burning out.

In this episode, we discuss:

- Finding your voice in a crowded fitness media space

- Choosing the right platforms without spreading yourself thin

- Balancing authenticity with algorithm-driven strategies

- Using behind-the-scenes content to build trust and relatability

- The role of trends, captions, and storytelling in reaching more people

From testing different niches to leaning into what makes you unique, Lacey shows how persistence, strategy, and creativity can help fitness creators grow their presence and stand out online.

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