In this episode, we dig into the future of college recruitment, from social media dominance to voice search.

Explore bold strategies like guerrilla marketing, influencer partnerships, and direct mail, plus the latest trends shaping 2025.

Learn how schools are standing out and connecting authentically with students. 

We cover:

•Why 95% of Gen Z uses social media to research colleges

•The rise of integrated online and offline recruitment strategies

•How mobile optimization is critical for applications

•The importance of authentic, student-driven content


00:00 Introduction to Higher Ed Marketing Insider

00:08 The Changing Landscape of College Recruitment

00:40 Social Media Dominance in Student Engagement

01:26 Integrating Online and Offline Strategies

01:51 The Importance of Mobile Optimization

02:14 Data-Driven Marketing and Analytics

02:37 Debates in Higher Ed Marketing

04:51 Innovative Offline Marketing Strategies

05:45 Emphasis on Metrics and Analytics

06:20 SEO Trends and User Experience

07:17 Conclusion and Future Outlook

08:11 Closing Remarks and Podcast Details

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing