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What does it take to become a captivating copywriter and brand storyteller? Our guest, Val Casola, shares her inspiring journey of discovering her love for writing, and how she's turned it into a successful career in communications and external relations. From early encouragement in second grade, to pursuing creative writing in college, and earning her graduate degree in writing, Val's story reminds us all that you should always chase your dreams.

Val is a copywriter and brand storyteller for service providers.  She helps female entrepreneurs ditch the DIY messaging and align their brands with words that deeply resonate with their ideal clients, and represent them as the established business owners that they've become.

In today's digital age, communication has taken on a whole new meaning. In this episode, we delve into the importance of social media in large organizations, the challenge of understanding your audience, and the art of repurposing content to keep it fresh and engaging. Val also shares her thoughts on the fear of losing face-to-face interaction skills due to the pandemic, and how her experience as a copywriter and brand storyteller has helped her navigate the ever-changing landscape of digital marketing and virtual communication. 

Enjoy this insightful conversation with Val Casola, and don't miss her free gift:  go to https://view.flodesk.com/pages/639896f9cdbf00ebab867641 to get your own guide to write an "about me" page for yourself!

This is a show where ideas come together. The guest statements expressed on The Savvy Communicator Podcast are their own and not necessarily the views of The Savvy Communicator.

Thanks for joining us! Become part of the conversation at www.savvycommunicator.com, and follow me on social media: my handle is @savvycommunicator.