This week's show on Author U - Your Guide to Book Publishing is all treats, no tricks. Using social media to sell your books is the portal that every author needs to understand, to use, and remove the resistance roadblocks that hinder their results.

Today's guest is Aliza Sherman, a pioneer in all things "web"--she is an co-author of the best-selling Social Media Engagement for Dummies. Her early work on the Internet and in the early days of Silicon Alley helped pave the way for today's new media industry.

You will learn:

-How much time do you need to invest in social media.

-How much money do you need to invest in your social media strategies.

-How to build your author platform through social media.

-How to create a community and get it thriving.

-How to create pre-sales via your social media channels.

-How to convert your postings to purchases.

-How Fiction authors can develop characters and narrative with social media tools.

-How to avoid social media pitfalls.