We are in a time of change, and social media as ever is a great mirror, the digital dimension, reflecting ourselves back at us, both individually and collectively. In this epsiode I introduce the Fourth Industrial Revolution, where technology, AI and biology meet and the part our data, which we provide to big tech with our social media use, may play... Why becoming concious of the way we use technology ethically is so important for the future and why this is leading to a great migration away from Facebook Inc and co.