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Social Media for Business: Strategy, Growth & Time-Saving Tips
Feeling overwhelmed by social media? You don’t need to be everywhere, post daily, or spend hours creating content to make social media work for your business.
In this episode of Penny for Your Shots, I break down simple, time-saving social media strategies that help you build visibility, engage your audience, and get results—without burnout.
🎯 What You’ll Learn:
✅ The best platforms for YOUR audience (and where NOT to waste time).
✅ How to balance Facebook pages, groups, and personal profiles.
✅ Why repurposing content is the ultimate time-saving strategy.
✅ The ideal posting schedule for Facebook, Instagram, LinkedIn, and YouTube.
✅ Step-by-step tips to optimize your accounts for growth and engagement.
If you’ve been struggling to stay consistent, or wondering how to make social media easier, this episode is for YOU!
⏱️ [00:00:00] Intro – Why social media feels overwhelming & what to do about it.
⏱️ [00:01:42] Do you really need a Facebook Business Page? (YES, here’s why!)
⏱️ [00:03:15] How to use your Facebook Business Page, Personal Profile & Groups together.
⏱️ [00:05:08] Instagram for business—what actually works in 2025?
⏱️ [00:06:52] The secret to repurposing content (so you don’t need to create from scratch!).
⏱️ [00:08:30] The ideal posting schedule for each platform.
⏱️ [00:10:05] The 5 types of content that grow your audience & boost engagement.
⏱️ [00:12:42] Why consistency beats perfection on social media.
⏱️ [00:14:05] Final thoughts & action steps—where to focus your energy next!
👉 Need help creating a content plan that works for YOU? Let’s work together!
🔹 Private Coaching: Get a customized social media strategy. Book here!
🔹 Serving Superstars Waitlist: Be the first to know when my next group coaching program opens! Join here.
Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call
Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp
Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider
Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip
Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com
Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald
View all episodes
By Penny FitzgeraldFeeling overwhelmed by social media? You don’t need to be everywhere, post daily, or spend hours creating content to make social media work for your business.
In this episode of Penny for Your Shots, I break down simple, time-saving social media strategies that help you build visibility, engage your audience, and get results—without burnout.
🎯 What You’ll Learn:
✅ The best platforms for YOUR audience (and where NOT to waste time).
✅ How to balance Facebook pages, groups, and personal profiles.
✅ Why repurposing content is the ultimate time-saving strategy.
✅ The ideal posting schedule for Facebook, Instagram, LinkedIn, and YouTube.
✅ Step-by-step tips to optimize your accounts for growth and engagement.
If you’ve been struggling to stay consistent, or wondering how to make social media easier, this episode is for YOU!
⏱️ [00:00:00] Intro – Why social media feels overwhelming & what to do about it.
⏱️ [00:01:42] Do you really need a Facebook Business Page? (YES, here’s why!)
⏱️ [00:03:15] How to use your Facebook Business Page, Personal Profile & Groups together.
⏱️ [00:05:08] Instagram for business—what actually works in 2025?
⏱️ [00:06:52] The secret to repurposing content (so you don’t need to create from scratch!).
⏱️ [00:08:30] The ideal posting schedule for each platform.
⏱️ [00:10:05] The 5 types of content that grow your audience & boost engagement.
⏱️ [00:12:42] Why consistency beats perfection on social media.
⏱️ [00:14:05] Final thoughts & action steps—where to focus your energy next!
👉 Need help creating a content plan that works for YOU? Let’s work together!
🔹 Private Coaching: Get a customized social media strategy. Book here!
🔹 Serving Superstars Waitlist: Be the first to know when my next group coaching program opens! Join here.
Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call
Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp
Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider
Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip
Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com
Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald