<p>Social media is a great place for transactional communication to occur; two way conversations between creators and consumers.  To have successful conversations on social media, people need to develop and maintain a brand voice, and need to understand their customers/members by creating marketing personas.  Amber and Lacey discuss this and more on this week’s episode of the SprySpace Podcast. </p>

Social media is a great place for transactional communication to occur; two way conversations between creators and consumers. To have successful conversations on social media, people need to develop and maintain a brand voice, and need to understand their customers/members by creating marketing personas. Amber and Lacey discuss this and more on this week’s episode of the SprySpace Podcast.

<p>Social media is a great place for transactional communication to occur; two way conversations between creators and consumers.&nbsp; To have successful conversations on social media, people need to develop and maintain a brand voice, and need to understand their customers/members by creating marketing personas.&nbsp; Amber and Lacey discuss this and more on this week’s episode of the SprySpace Podcast. </p>

Social Media For Good - Brand Tone & Personas

SprySpace Podcast: Helpful social media insights and trends, by a team of social media experts FOR social media experts. Curious? Creative? Listen in. We’re always learning.

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Social Media For Good - Brand Tone & Personas

Social Media For Good - Brand Tone & Personas