Whether your business has been around for decades, or if you only just opened shop, social media is a crucial way for local businesses to establish a presence in their community and increase traffic to their store.

Whether your company is a clothing store, a bakery, a coffee shop, or even a dog grooming boutique, social media can give your company the extra boost it needs to become a permanent fixture in your community. So, how do you utilize social media to create a local presence? The ladies from Hyperchat Social walk you through some tips that can help grow your local business!

Also, in the Social Cup Of Joe, we check out Oprah's Holiday Gift list and some ridiculous items from Gwyneth Paltrow's company Goop and read some funny tweets from the week.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation to help you turn social into sales!