06.09.2015 - By Get Social Health with Janet Kennedy | Healthcare Marketing | Social Media
Hospitals aren't the only businesses impacted by changes in healthcare. Have you ever wondered how the medical air transport business works? On Get Social Health my guest Rich Obertots, CEO of ThinkThroughTools and I discuss a healthcare service industry that had to change the way it operates from the ground up. Part of the transition is learning to embrace social media. Listen to our conversation or drop in at the time stamps below.
00:00 Introduction00:45 Marketing for air medical transport01:33 Think Through Tools02:30 Financial transition in air medical transport04:00 Privatizing air transport05:55 Who you gonna call?07:27 Emergency service V. scheduled transport09:18 Transport distances - traffic jams to repatriation10:00 Scuba insurance10:50 Safety record is differentiation13:25 B2B contact - Who makes the call?15:15 How do you market to a diverse business audience18:50 Peer-to-peer connections21:20 Surveillance - who is doing the social media23:31 Physician relationships & influence25:00 Social media impact. Old school rip & read28:25 Janet's Air Transport Marketing Plan31:02 Online learning - "Continuous Impact Learning"37:02 Social Media Examiner's "Social Media Marketing Society"39:00 My brother is a helicopter pilot31:30 Social Media Tip: Connie Mester Thrive 4-7 "resonate with your audience"